An academic library may limit its intended audience to university faculty, students, staff, administrators, and alumni. It can be expanded further to include specialized communities outside of the university, such as scholars within a particular discipline, or even the general public. Public libraries may identify their audience as those people residing within their official service area.

Understand The Boundaries Between Public Display And Confidentiality

Implement tools and analytics platforms to track performance data, generate regular reports, and analyze trends and insights to inform future strategies and optimizations. Develop a comprehensive crisis management plan that outlines procedures for handling emergencies, negative publicity, or reputational threats on social media. Assign roles and responsibilities, establish communication protocols, and prepare pre-approved messaging templates to facilitate a swift and effective response in crisis situations.

Prior To Establishing A Social Media Account

At [Company], we understand that social media can be a fun and rewarding way to share your life and opinions with family, friends and co-workers around the world. However, use of social media also presents certain risks and carries with it certain responsibilities. To assist you in making responsible decisions about your use of social media, we have established these guidelines for appropriate use of social media. Below you’ll find three different social media policy templates you can use immediately. We find that every company is a little different, so between these three templates we’re fairly confident that one of these templates will serve as a good starting point for you.

Especially employees like guides, personal trainers, and other public-facing staff. They are most likely to have customers follow them on social channels. Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees. Finally, social media guidelines should help maintain a positive online reputation by offering employees guidelines to stay on the right side of appropriateness and avoid ever looking insensitive.

Library Resources

In large or regulated organizations, a clear policy protects against legal exposure, reduces reputational risk, and empowers teams to engage confidently within defined guardrails. The stronger the policy, the less time leadership spends firefighting, and the more time they can spend driving growth. To get started on writing your own brand social media guidelines, you can grab our easy-to-use template. Simply download the Google Doc, save a copy and customise it to your requirements.